I put forth everything I had to win this 2.7M piece of business from Walmart for Halloween Pet in 2022. I initially sat down with Walmart, learned about their target shopper, and then started in on mood boards, call to action copy, original graphics, 3D renderings, and so forth. Our salesperson gave me the credit, and we even received a repeat request then, for 2023!
Back when Sam’s Club allowed pallet skirts in their stores, I had the joy of being able to design some really fun pallet skirts for Mars Candy. I was granted access to their library of characters, and then came up with some interesting scenes to put them into. (Disclaimer: Lots of Mars candy was consumed in the making of these! lol!)
This mini Reese’s display train was a concept I came up with for Hershey’s. They were coming out with their new ‘Lovers’ cups, and I thought this would be a great way to showcase that these two cups were uniquely different from each other. I pulled inspiration from their style guide, and created this rendering here.
I was challenged to come up with a fun idea to showcase 24pks of Pachanga Beer in-store. Given this product couldn’t be shipped within a display, I came up with a shroud solution that would simply slide down over already pre-stacked towers of Sun King’s Mexican Beer.
Best Buy asked our iHome client to present some different 3D ideas for how their electronics could be displayed on pallets within their stores. Using the well known free Android mascot, I presented them with these fun options that would definitely stand out in-store.
I was asked by iHome to create an endcap experience with their speaker products for the Walmart shopper. We decided upon this PDQ option seen here, that I did the 2D and 3D for. Given the product was shipped to store in PDQ’s, it made for a quick and eye catching set up in-store.
This spooky Halloween Walmart endcap showcases an array of Halloween beauty solutions for three separate brands. (SP, L.A. COLOR & KISS) I created some hauntingly fun graphics to live on it, and then pulled the whole look together in my 3D rendering.
In order to keep the budget intact, I was asked to create a stacked sidekick that only used 2 colors. Taking cues from the packaging, I managed to come up with a thematic that still felt very premium and upscale. I thought it came together nicely in my rendering shown here.
It was amidst the energy shot craze, that I was asked to help Novartis (now GSK), to create a compelling visual campaign for their NoDoz energy shot products. I made sure everything felt consistent by taking cues from their new bright packaging, and creating a compelling look for all of the print, web, and in-store display thematics.
I was privileged to learn that this display was awarded with the Bronze DOT (DESIGN OF THE TIMES) Award. When working with Novartis (now GSK), I was asked to come up with a full endcap display solution that housed just a little product, and showed educational graphics that were compelling to the consumer.
It was with this Leap Frog project, that I was asked in to show how a floor display would look holding their product, a half pallet, and a full pallet as well. They decided to go with a half pallet. I then used their style guide to create some fun graphics to adorn the fun curves, to show in my final 3D rendering.